5 Reasons Why Cravings Win Every Time
- And How To Finally Stop Them

How women over 50 are finally losing weight without dieting - by fixing the one thing nobody talks about.

  • By Amy Peacock | Nutrition & Food Scientist, Founder & Formulator Earth's Secret

Published: March 26th, 2026

Every time you eat carbs, your blood sugar spikes. Then it crashes. And when it crashes, your brain sends out a biological emergency signal that feels exactly like hunger - even if you ate an hour ago.

 

This happens 4 to 6 times a day. Every single crash is a craving you cannot willpower your way through.

 

Here are 5 reasons why your cravings keep winning - and the clinical evidence for how to finally stop them.

FIX MY CRAVINGS

1. Your blood sugar spikes and crashes 4-6 times a day. Each crash is a craving.

Every time you eat carbs - bread, pasta, rice, fruit - your body breaks them down into sugar. That sugar hits your blood fast. Your pancreas panics and floods insulin to deal with it. An hour later your blood sugar crashes. Your brain registers the crash as an emergency and sends out a hunger signal that feels identical to genuine hunger.

 

In a double-blind clinical trial, 250mg of Reducose® cut the peak blood sugar spike by 40% and the peak insulin spike by 41% after a real meal. Not sugar water in a lab. Bread and eggs. (Thondre et al. 2024, Nutrients, n=37)

 

Reducose® White Mulberry Leaf - blocks the enzyme that turns carbs into sugar before the spike ever happens.

2. Your cravings are not about food. They're about blood sugar chemistry.

Your brain cannot distinguish between genuine hunger and a blood sugar crash signal. Both feel identical. This is why "I know I shouldn't but I can't stop" is not a character flaw. It is a chemical signal your brain generates without your permission.

 

Clincal Study: Chromax® cut food intake by 25% and significantly reduced fat cravings in 42 overweight women over 8 weeks - without dieting. In a separate trial of 113 adults with carbohydrate cravings, Chromax® specifically calmed the craving response. (Anton et al. 2008 / Docherty et al. 2005)

 

Chromax® Chromium Picolinate - fixes the insulin receptor so your cells actually use sugar for energy instead of triggering more cravings.

3. Your gut is adding fuel to the fire after every meal.

Acetic acid - the active compound in Apple Cider Vinegar - activates a receptor in your gut called FFAR2. This triggers the release of GLP-1, your body's natural appetite-regulating hormone. The same hormone that makes Ozempic work. Regulate activates the same receptor naturally.


In 155 obese adults who took ACV daily for 12 weeks with no other change - body weight went down, waist down, visceral fat down. In a separate study, vinegar increased fullness for up to 3 hours after a meal. (Kondo et al. 2009 / Ostman et al. 2005)


The ingredient: Apple Cider Vinegar - slows gastric emptying, activates gut hormone release, helps muscles pull glucose out of the blood.

"I started taking a strip before my dinner every night. I wasn't getting those horrible evening munchies anymore. This little strip has honestly changed my evenings!"

-Ciara R.

Verified Customer

4. Most supplements give you one fix. Your blood sugar problem has three.

Reducose blocks sugar entering the blood - 40% reduction in the glucose spike. ACV slows how fast your stomach empties and helps your muscles pull glucose out of the blood. Chromax fixes insulin sensitivity at the cell level - 98% of weight lost in the Chromax® trial was fat, only 2% was muscle. (Kaats et al. 1998 / Nguyen et al. 2022)
 

Regulates formula covers all three stages.

5. The format is the difference. Most supplements lose up to 80% before they reach your blood.

When you swallow a capsule, the liver can destroy up to 80% of the active ingredient before it ever reaches your bloodstream. Regulate is an oral strip. It dissolves on your tongue. Active ingredients enter the bloodstream directly - the liver never touches them.
 

Regulate oral strip - guava flavoured, dissolves in seconds, taken 2 minutes before your biggest carb meal.

I tested it on myself - here's the actual data

I wore a continuous glucose monitor to show exactly what happens when you eat with and without Regulate™ .

 

Without it - my blood sugar spikes sharply after a meal, then crashes. That crash is what tells your brain you're hungry again - even when you've just eaten.

 

With Regulate™  - the spike is dramatically smaller. No crash. No false hunger signal. That graph on the right shows this.

(4.7/5) Rated by 1,000+

Thousands of Women Now Love Regulate™"

The cravings were never your fault. Your blood sugar was working against you. Regulate™ gives your body what it needs to stop the cycle.

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Reduce Cravings

Works in 60 Seconds

100% Natural Ingredients

Tastes Like Guava Candy

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Earth's Secret Regulate vegan strips packaging on a white background
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips

"I've been using these strips for about 3 weeks now before my lunch and dinner. Used to raid the biscuit tin every evening after dinner. Since using Regulate, those cravings have really reduced. Big fan of these strips."

Sophie N. (Manchester, UK)

(4.7/5 1,218 reviews)

Regulate™ Oral Strips

THE SIMPLE WAY TO CURB CRAVINGS 

Reduces Cravings 

Third Party Tested

Supports Weight Loss

Curbs Hunger After Meals

Regulate is a fast-acting oral strip designed to help  your body handle carbohydrates more efficiently, supporting steadier energy and appetite control. 
Expected delivery Mar 26 - Mar 27

60-day money-back guarantee

Patented Ingredients

Northern Irish Business

Convenient & Portable

"I used to raid the biscuit tin every evening after dinner. Since using regulate before my meals, those cravings have completely disappeared. I finally feel in control around my food!"

Clodagh N. (Verfied Customer)

How does it work?

Regulate is taken just before meals to help your body process food more efficiently. By supporting steadier energy after eating, it helps you:

 

- Feel fuller for longer

- Experience fewer cravings

- Avoid overeating or snacking between meals

- Maintain more consistent energy throughout the day

 

When hunger and cravings are calmer, eating less happens naturally - without forcing willpower or restriction.

Who is this for?

Perfect if you:

  • Want to feel more balanced after carb-heavy meals
  • Struggle with afternoon energy dips
  • Seek natural support for appetite management
  • Value science-backed, premium ingredients
  • Want to support your body's natural glucose metabolism

Ingredients & Science 

reducose® (white mulberry leaf extract)

  • patented ingredient standardized to 1-deoxynojirimycin (dnj)
  • clinical studies show up to 42% reduction in peak blood glucose
  • works by naturally slowing carbohydrate absorption
  • studied in 11+ human trials with consistent results

chromax® (chromium picolinate)

  • premium bioavailable form of chromium
  • 35+ clinical studies supporting metabolic wellness
  • helps support healthy glucose metabolism and appetite balance
  • enhanced absorption compared to other chromium forms

apple cider vinegar powder

  • traditional ingredient with modern applications
  • supports healthy digestion and post-meal comfort
  • complements the other active ingredients
  • micro-dosed for optimal effectiveness without harsh taste

natural guava flavor

  • delicious taste makes taking your daily support enjoyable
  • like a treat before your meal

(study links below)

How to use

Place two strips on your tongue 2-3 minutes before your largest meal of the day. Allow to dissolve completely. Use daily for best results. Each pack contains 30 strips.

The Earth's Secret Difference

Oral Strip Technology - Our strips dissolve instantly on your tongue for maximum bioavailability and perfect timing.

Patented Premium Ingredients - We use Reducose® and Chromax® - the exact same patented forms used in clinical studies.

Irish Family-Run -  Founded by Amy Peacock after her mum's cancer journey, every product is created with care & rigorously tested.

clinically studied. independently verified.

Every ingredient in Regulate™ is backed by published clinical research - so you know exactly what you're putting in your body, and why it works.

Blood Sugar Spike

42%

Reduction in peak blood sugar after eating, in a double-blind Oxford University clinical trial.

Cravings

50%

Fewer cravings reported by women using Reducose® daily within 2 weeks.

Insulin Surge

41%

Reduction in post-meal insulin spike - the hormone that tells your body to store fat

Energy Crashes

74%

Noticed improved daily energy clarity, and overall vitality.

*Results based on a controlled, third-party evaluated clinical study. Individual results may vary.

Our Ingredients

Clinically-studied ingredients working together to stop cravings at the source

Everyday Solutions

 Regulate™ Oral Strips

Prescription (GLP-1s)

Willpower, calorie counting

Targets blood sugar root cause of cravings

Suppresses hunger via hormone pathways

Constant restriction and tracking

Just 2 strips before meals

Injections, medical supervision

Deprivation, rebound eating

No side effects - 100% natural solution

Nausea, vomiting, digestive issues

Cost Varies

From £24.99

£200-£300+/month

Proven Results in Human Studies

See the clinical evidence behind Regulate's™ blood sugar and craving control.

Frequently Asked Questions

How quickly will I notice a difference?

Most notice reduced cravings and more stable energy within 3-7 days of using Regulate before meals. The full effect on blood sugar balance builds over 30-60 days of consistent daily use. Some customers feel the difference from day one - especially the absence of the usual 3pm crash.

How often do I need to take Regulate™?

We recommend taking two strips before your biggest carb heavy meal, you can take daily or when you need.

Can I take Regulate™ with medication?

If you're currently taking any medications or have a medical condition, we always recommend checking with your healthcare provider before adding any supplement to your routine.

Does Regulate™ contain any caffeine or stimulants?

No, Regulate™ is completely free of caffeine or stimulants. You’ll enjoy steady energy throughout the day, without crashes and restful sleep at night.

Is it suitable for vegans or vegetarians?

Yes! Regulate™ contains no gluten, dairy, animal products, egg, soy, nuts, artificial sweeteners, colors, flavors, fragrances, or preservatives. It’s clean, gentle, and made for sensitive systems.

Is Regulate™ suitable for men too?

Yes, absolutely. Regulate™ is designed for anyone looking to improve digestion, reduce bloating, and support gut health - regardless of gender. Many of our male customers see great results and use it daily as part of their wellness routine.

I've tried other supplements and nothing has worked. Why is this different?

Most supplements target symptoms. Regulate targets the cause. The key ingredient - Reducose® white mulberry leaf extract - has been proven in 7 human clinical trials to reduce blood sugar spikes by up to 42% after eating. That's not a marketing claim. That's published, peer-reviewed science from Oxford Brookes University. Most supplement brands can't say that.

How does it help with weight loss?

Regulate doesn't burn fat directly. What it does is stop the blood sugar crashes that trigger cravings and overeating - which is the real reason most people struggle to lose weight. Less cravings → less eating → fewer calories in → weight loss happens naturally, without restriction. It works with your biology rather than fighting it.

What's in it exactly?

Regulate contains three clinically-studied active ingredients:

 

- Reducose® - patented white mulberry leaf extract, proven to reduce post-meal blood sugar spikes by up to 42% in 7 clinical trials
- Chromax® - patented chromium picolinate, clinically studied to support healthy insulin sensitivity and blood sugar regulation
- Apple Cider Vinegar - long used to support healthy glucose metabolism

 

All delivered in a natural guava-flavoured dissolving oral strip. No fillers. No bulking agents. Nothing unnecessary.

What does it taste like?

Natural guava. Customers consistently say it's one of the most pleasant supplements they've ever taken - it tastes like a sweet, mild guava candy. No bitter aftertaste, no chalky texture. Just dissolves in seconds.

I'm going through menopause - is this suitable for me?

Yes, and it was largely formulated with women like you in mind. Menopause significantly affects how your body handles blood sugar and insulin - which is why so many women gain weight and struggle with cravings during and after menopause despite eating the same as before. Regulate directly supports the biological processes that menopause disrupts. Several of our most loyal customers are menopausal women who say it's the first supplement that's actually made a difference.

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