Pillar Ingredient - affronÂŽ

Pillar Ingredient - affronÂŽ

What is Saffron?

Saffron is a spice derived from the flower of Crocus sativus, it has been used for more than 3,500 years and extends across many cultures, continents, and civilisations.The cultivation of Saffron requires intensive labour and time making it a highly priced spice. The collected stigmas are the medicinally active component of the plant, but it takes about 36,000 flowers to yield just 1 pound of the stigmas, which also increases the value of this plant as a medicinal herb. Saffron has been used in traditional folk medicines and Ayurvedic health systems as a herbal sedative, digestive aid, anti-inflammatory, expectorant and adaptogenic agent for centuries. Saffron is known as a ‘yogavahi’ herb in Ayurveda as it acts as a catalyst for other herbs it is taken with.


What is affronÂŽ?

affron® is a premium Saffron ingredient standardized to 3.5% Lepticrosalides™, which is responsible for the beneficial properties and organoleptic properties of affron®. It is backed by six human clinical studies that have shown to improve quality sleep. affron® uses a patented low temperature proprietary extraction process that creates superior Saffron quality with long-lasting active stability.  This process results in the highest quality of Saffron while producing less industrial processing, energy and zero chemicals. affron® is internationally patented both with its formulation and effects on health with the lowest daily dose of only 28 mg. It is the world's first clinical studied version of Saffron proven to help sleep, mood, cognition and vitality. affron® is creating a buzz amongst academics and scientists as the first Saffron extract on the market to be supported with peer-reviewed clinical evidence to demonstrate positive benefits across sleep quality. 

Here’s Why People Trust Us To Care For Their Body & Mind

Here’s Why People Trust Us To Care For Their Body & Mind

We Create Unique Complexes

We’ve explored all corners of the Earth to find nature’s most potent herbs, plants and fruits for human wellbeing. Individually, these ingredients have been used for centuries. Together, they can truly transform modern wellness. Our complexes use cutting edge science to synergise these ingredients in ways that maximise absorption, giving you the most powerful results. 

We’re Backed By Science

Created by nature, proven by science. Each one of our Pillar ingredients is clinically peer-patented, using cutting edge methods and backed by extensive scientific literature. And because each one harnesses the highest bioavailability of each plant or herb, it’s hardly surprising that all three of our Pillar ingredients have won awards within the health and wellness space. 

We Honour Nature

Our ethos is rooted in a deep respect for mother nature. After all, Earth has given us the gifts we need to nurture our bodies and mind for thousands of years; we simply need to reconnect to this truth. That’s why we use the purest plants, herbs and fruits in our complexes and include zero fillers, anti-caking agents, binders or preservatives. So you just get the good stuff, exactly as nature intended. 

We’re Sustainable & Ethically Sourced

Our company honours what our planet has given us. That’s why we insist on full traceability and transparent suppliers when it comes to a green agenda and we’ve sourced the most eco-friendly options available for our packaging. What’s more, our partnership withOne Tree Planted means that you’re helping to reforest the planet, one order at a time

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