Privacy policy

Introduction

1. This is a notice to inform you of our policy about all information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information.

2. We regret that if there are one or more points below with which you are not happy, your only recourse is to leave our website immediately.

3. We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them and will not accidentally fall into the hands of a third party.

4. We undertake to preserve the confidentiality of all information you provide to us.

5. Our policy is intended to comply with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

6. The law requires us to tell you about your rights and our obligations regarding the processing and control of your personal data.

7. Except as set out below, we do not sell your personal information. We only share or disclose information where necessary for the purposes described in this privacy notice, where you have consented, or where required by law.

The bases on which we process information about you

The law requires us to determine the lawful basis under which we process different categories of your personal information and to inform you of those bases.

If a basis on which we process your personal information is no longer relevant, we will stop processing your data on that basis unless another lawful basis applies.

If the basis changes, and where required by law, we will notify you of the change and of the new basis under which we continue to process your information.

1. Information we process because we have a contractual obligation with you

When you create an account on our website, buy a product or service from us, subscribe to a product, or otherwise agree to our terms and conditions, a contract may be formed between you and us.

In order to carry out our obligations under that contract, we must process certain information you provide to us. Some of this information may be personal information.

We may use it in order to:

• verify your identity for security purposes;
• process and fulfil your orders;
• sell and deliver products to you;
• manage your account or subscription;
• provide customer support;
• provide you with our services; and
• provide you with information relating to products or services you have purchased from us.

We process this information because there is a contract between us, or because you have requested that we take certain steps before entering into a contract.

We may also aggregate this information in a way that does not identify you personally, for example to monitor the performance of a particular product or service.

We will retain this information for as long as reasonably necessary to fulfil our contractual, legal, accounting and operational obligations.

2. Information we process with your consent

In certain circumstances, we may process your personal information because you have given us your consent to do so.

For example, we may ask for your consent to receive certain marketing communications or to allow certain cookies or similar technologies.

Wherever appropriate, we aim to obtain clear consent before processing information on this basis.

Where you have consented to our use of your information for a specific purpose, we will use that information for the purpose for which consent was provided.

You may withdraw your consent at any time. Where relevant, you can do this by using the unsubscribe link in our communications, adjusting your cookie preferences, or contacting us at support@earthsecret.com.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

3. Information we process for the purposes of legitimate interests

We may process information where doing so is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests.

Where we process your information on this basis, we consider:

• whether the same objective could reasonably be achieved through other means;
• whether processing, or not processing, might cause you harm;
• whether you would reasonably expect us to process your data in this way; and
• whether our interests are balanced against your rights and freedoms.

For example, we may process your data on this basis for the purposes of:

• record-keeping for the proper and necessary administration of Earths Secret Ltd;
• improving our website, products and customer experience;
• responding to communications from you;
• preventing fraud and protecting the security of our business;
• protecting and asserting the legal rights of any party;
• obtaining professional advice required to manage Earths Secret Ltd risk; and
• protecting your interests where we believe we have a duty to do so.

4. Information we process because we have a legal obligation

We may process your information where we are required to do so in order to comply with a legal or statutory obligation.

For example, we may be required to retain certain transaction records for tax and accounting purposes or provide information to legal or regulatory authorities where they have the proper authority to request it.

This may include your personal information.

Specific uses of information you provide to us

5. Information you choose to make public

Where earthsecret.com allows you to submit information that may be displayed publicly, such as a product review, testimonial, comment or other user-generated content, information you submit may be visible to other visitors.

Depending on the feature, this may include:

• posting a product review;
• submitting a testimonial;
• posting a comment or message; or
• submitting photographs or other content for publication.

Please consider the information you choose to make public before submitting it.

Where appropriate and legally permissible, you may contact us at support@earthsecret.com to request removal of personal information that you have posted or submitted.

6. Complaints regarding content on our website

If you complain about content displayed on earthsecret.com, we will review your complaint and take appropriate action where necessary.

Where we believe content violates applicable law, our policies, or the rights of another person, we may remove or restrict that content.

7. Information relating to your method of payment

Payments made through earthsecret.com are processed using secure third-party payment providers.

Payment information may be collected and processed by providers such as Shopify Payments and other payment services made available through our checkout.

Earths Secret Ltd does not generally receive or store your complete payment card details. Payment information is handled by the relevant payment provider in accordance with its own security and privacy requirements.

We may receive limited information relating to a payment, such as payment status, transaction details and limited payment-method information, where necessary to process your order, provide customer support, prevent fraud or issue a refund.

8. Job applications and employment

If you send us information in connection with a job application, we may process that information for the purposes of assessing your application and communicating with you about employment opportunities.

If we employ you, we may collect and process information about you and your work throughout the period of your employment for purposes directly relevant to that employment and our legal obligations.

We retain employment-related information only for as long as reasonably necessary or legally required.

9. Sending a message to our support team

When you contact us through our website, by email or through another customer support channel, we collect the information you provide in order to respond to your request.

We may retain your request and our response in order to provide customer service, maintain appropriate records, resolve disputes and improve the efficiency of Earths Secret Ltd.

This may include personally identifiable information associated with your message, such as your name, email address, order details and the contents of your communication.

10. Complaints

When we receive a complaint, we may record the information you provide to us and use it to investigate and resolve your complaint.

If your complaint reasonably requires us to contact another person or service provider, we may share information where necessary to investigate or resolve the matter.

We may also compile statistics based on complaints and customer-service interactions in a way that does not identify you personally.

11. Affiliate and business partner information

We may process information provided to us by affiliates, creators, contractors, suppliers or business partners where necessary to manage our relationship with them.

This may include information required to identify referrals, calculate commissions, make payments, communicate with partners and maintain appropriate business records.

We use this information only where reasonably necessary for the management of the relevant business relationship, our legitimate business interests, or our legal obligations.

Information collected when you visit our website

12. Cookies

Cookies are small data files that may be stored on your device when you visit a website.

Cookies and similar technologies can allow information gathered on one page to be remembered when you visit another page and can help us provide functionality, understand how our website is used and improve your experience.

Some cookies are necessary for earthsecret.com to function. Other cookies, including analytics, advertising and personalisation cookies, may be used depending on your preferences and applicable law.

When required, we ask for your consent before placing non-essential cookies on your device.

You can manage your cookie preferences through the options provided on earthsecret.com and through your browser settings.

We may use cookies and similar technologies to:

• operate essential website and checkout functionality;
• remember your preferences;
• keep you signed in where applicable;
• understand how visitors use earthsecret.com;
• measure website and marketing performance;
• help prevent fraud and maintain website security;
• remember information during forms, surveys or customer-support interactions; and
• provide relevant advertising where you have consented to applicable advertising technologies.

13. Personal identifiers from your browsing activity

When you access earthsecret.com, our website and the services that support it may automatically receive information about your visit.

This may include information such as your IP address, approximate geographical location, device type, browser type, operating system, referral source, pages viewed and interactions with our website.

We may use this information to operate and secure earthsecret.com, understand website performance, improve our services and analyse how visitors interact with our website.

Depending on the information available and technologies used, some of this data may constitute personal information under applicable law.

14. Advertising and re-marketing

Where permitted by law and based on your cookie preferences, we may use advertising and re-marketing technologies to show you relevant Earths Secret Ltd advertisements on other websites, apps or platforms.

These technologies may use cookies, pixels or similar identifiers to understand whether you have previously visited earthsecret.com or interacted with our advertising.

You can manage applicable advertising and cookie preferences through the controls available on earthsecret.com and through your browser or device settings.

Disclosure and sharing of your information

15. Service providers and third parties

We use third-party service providers to help us operate Earths Secret Ltd and earthsecret.com.

These may include providers involved in areas such as ecommerce, website hosting, payment processing, order fulfilment, delivery, customer support, email and SMS communications, analytics, advertising, subscriptions and fraud prevention.

We may share personal information with these providers where reasonably necessary for them to provide their services to us.

We do not sell your personal information to third parties.

16. Fraud prevention and payment disputes

We may process or share relevant information where reasonably necessary to prevent, investigate or respond to fraud, chargebacks, unauthorised transactions or other payment disputes.

This may include sharing relevant transaction or customer information with payment providers, banks, fraud-prevention providers, professional advisers or other appropriate parties where permitted by law.

17. International transfers of personal data

Some of the service providers used by Earths Secret Ltd may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable data protection law.

Where required, this may include relying on adequacy regulations, approved contractual safeguards, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or other lawful transfer mechanisms.

Your personal data rights

18. Access to your personal information

Subject to applicable law, you may have the right to request access to the personal information we hold about you.

You may also have rights to request correction, deletion, restriction or portability of your personal information and, in certain circumstances, to object to how your information is processed.

Where processing is based on consent, you may withdraw that consent at any time.

To exercise a data protection right, please contact us at support@earthsecret.com.

We may need to verify your identity before fulfilling a request.

19. Removal of your information

If you wish to request deletion of personal information held by Earths Secret Ltd, you may contact us at support@earthsecret.com.

Your right to deletion is subject to applicable law. In some circumstances, we may need to retain certain information to comply with legal, accounting, tax, fraud-prevention or contractual obligations.

Deleting certain information may also limit the services we are able to provide to you.

20. Verification of your information

When we receive a request to access, correct, delete or otherwise exercise rights in relation to personal information, we may take reasonable steps to verify your identity before taking action.

This is important to protect your personal information from unauthorised access or disclosure.

21. Use of our website by children

Our products and services are intended for adults.

You may only purchase products from earthsecret.com if you are at least 18 years old.

We do not knowingly market our products to children or knowingly collect personal information from children for the purpose of selling our products to them.

22. Security of data sent between us

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

earthsecret.com uses secure encrypted connections, including SSL/TLS technology, when information is transferred between your browser and our website.

No method of transmission or storage is completely secure, but we take reasonable steps appropriate to the nature of the information we process.

23. How you can complain

If you are unhappy with how Earths Secret Ltd processes your personal information, please contact us first so that we can try to resolve your concern.

You can contact us at support@earthsecret.com.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) where applicable.

24. Retention period for personal data

Except where otherwise stated in this privacy notice, we keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information as necessary:

• to provide products and services you have requested;
• to manage your account, orders or subscriptions;
• to maintain appropriate business and transaction records;
• to comply with applicable legal, tax and accounting requirements;
• to prevent or investigate fraud;
• to resolve disputes; and
• to establish, exercise or defend legal claims.

25. Compliance with the law

We aim to process personal information in accordance with applicable data protection and privacy laws relevant to Earths Secret Ltd.

If you believe that this privacy notice does not adequately address a concern relating to your personal information, please contact us at support@earthsecret.com.

26. Review of this privacy policy

We may update this privacy notice from time to time to reflect changes to our business, website, services, technology or legal obligations.

When we make changes, the updated privacy notice will be published on earthsecret.com.

If you have any questions regarding this privacy policy or how Earths Secret Ltd handles your personal information, please contact us at support@earthsecret.com.