5 Reasons Why Cravings Win Every Time - And How To Finally Stop Them

  • By Amy Peacock

    Nutrition & Food Scientist, 

    Founder & Formulator Earth's Secret

Published: April 17th, 2026

Most people blame themselves for not loosing weight. They think they lack discipline. They think they just love food too much. They don't.


Every time you eat, your blood sugar spikes. Then it crashes. And when it crashes, your brain sends out a biological emergency signal that feels exactly like hunger - even if you ate an hour ago.

And here is what makes it worse after 45. Your hormones are shifting. Your cells become more sensitive to blood sugar swings. Foods that never affected you before are now wrecking your energy, your weight, and your evenings.


That is what I spent years researching. And that is why I created Regulate.


Here are 5 reasons why your cravings keep winning - and the clinical evidence for how to finally stop them.

1. Your blood sugar spikes and crashes 4-6 times a day. Each crash is a craving.

When you eat carbs, your blood sugar spikes. Your pancreas panics and floods insulin. An hour later blood sugar crashes. Your brain sends an emergency hunger signal  even if you ate an hour ago. This happens 4-6 times every day for most people. Every crash is a craving you cannot willpower your way through.


Clinical proof: Reducose White Mulberry Lead is the main ingredient in Regulate, it cut the peak blood sugar spike by 40% and the insulin spike by 41% after a real meal - bread and eggs, not sugar water in a lab. (Thondre et al. 2024, n=37)

Proven Results in Human Studies

See the clinical evidence behind Regulate's™ blood  sugar and craving control.

GET REGULATE NOW

2. Your cravings are not about food. They're about blood sugar chemistry.

Your brain doesn't distinguish between genuine hunger and a blood sugar crash signal. Both feel identical. This is why "I know I shouldn't but I can't stop" is not a character flaw. It's a chemical signal your brain is generating without your permission.


Clinical proof: Chromax Chromium was added to Regulate because it reduced food intake by 25% and cut fat cravings in 42 overweight women over 8 weeks - without dieting. In 113 adults with carbohydrate cravings driven by emotional eating, Chromax specifically calmed the craving response. (Anton 2008, Docherty 2005)

3. Your gut is adding fuel to the fire after every meal.

Every high-carb meal changes your gut environment temporarily. Apple Cider Vinegar's acetic acid activates receptors in your gut that trigger your body's own appetite-control hormones (GLP-1) and switches on AMPK - your body's fat-burning signal. This is the mechanism behind why GLP-1 drugs like Ozempic work. ACV activates the same receptor naturally.


Clinical proof: We added apple cider vinegar because study showed taking ACV daily for 12 weeks in 155 obese adults - body weight down, waist down, visceral fat down, triglycerides down. With no diet or exercise change. (Kondo 2009)

4. Most supplements give you one fix. You need three at the same time.

Blood sugar management isn't one problem. It's three overlapping ones - the spike (how fast sugar enters the blood), the crash (how badly insulin overshoots), and the craving (how your brain interprets low blood sugar). Most supplements fix one. Regulate fixes all three simultaneously.


Clinical proof: Reducose blocks sugar entering the blood - 40% reduction in glucose spike. ACV slows absorption further and helps muscles pull glucose out - two additional mechanisms. Chromax fixes insulin sensitivity at the cell level - 98% of weight lost in the Chromax trial was fat, only 2% muscle. A well-formulated oral strip increased peak blood levels by 1.8x vs a standard capsule form. (Nguyen 2022)

5. The format is the difference. Most supplements lose up to 80% before they reach your blood.

When you swallow a capsule, it travels to your stomach, gets broken down by acid, gets absorbed through the gut wall, and goes directly to your liver. The liver filters blood. This is called the first-pass effect and it can destroy up to 80% of the active ingredient before it ever reaches your bloodstream. An oral strip dissolves on your tongue. The active ingredient enters the tiny blood vessels under your tongue directly into the bloodstream. The liver never touches it.


Clinical proof: A peer-reviewed 2024 pharmaceutical review of 75 years of sublingual and buccal delivery confirmed the pharmacokinetic advantage is real. One study showed a well-formulated oral strip increased peak blood levels by 1.8x and total absorption by 5.8x compared to a standard form. (Nguyen 2022, Pharmaceutics 2024)

 Sale ends in:

00
Days
00
Hrs
00
Mins
00
Secs

Reduce Cravings

Works in 60 Seconds

100% Natural Ingredients

Tastes Like Guava Candy

GET REGULATE NOW

60-day money back guarantee
Earth's Secret Regulate vegan strips packaging on a white background
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips
Regulate™ Oral Strips

"I've been using these strips for about 3 weeks now before my lunch and dinner. Used to raid the biscuit tin every evening after dinner. Since using Regulate, those cravings have really reduced. Big fan of these strips."

Sophie N. (Manchester, UK)

(4.7/5 1,218 reviews)

Regulate™ Oral Strips

THE SIMPLE WAY TO CURB CRAVINGS 

Reduces Cravings 

Third Party Tested

Supports Weight Loss

Curbs Hunger After Meals

Regulate is a fast-acting oral strip you place on your tongue 2 minutes before your biggest meal. It works on the root cause - before the spike ever happens - so the crash never comes, and neither does the craving.
Expected delivery Apr 25 - Apr 26

60-day money-back guarantee

Patented Ingredients

Northern Irish Business

Convenient & Portable

"I used to raid the biscuit tin every evening after dinner. Since using regulate before my meals, those cravings have completely disappeared. I finally feel in control around my food!"

Clodagh N. (Verfied Customer)

How does it work?

Regulate is taken just before meals to help your body process food more efficiently. By supporting steadier energy after eating, it helps you:

 

- Feel fuller for longer

- Experience fewer cravings

- Avoid overeating or snacking between meals

- Maintain more consistent energy throughout the day

 

When hunger and cravings are calmer, eating less happens naturally - without forcing willpower or restriction.

Who is this for?

Perfect if you:

  • Want to feel more balanced after carb-heavy meals
  • Struggle with afternoon energy dips
  • Seek natural support for appetite management
  • Value science-backed, premium ingredients
  • Want to support your body's natural glucose metabolism

Ingredients & Science 

reducose® (white mulberry leaf extract)

  • patented ingredient standardized to 1-deoxynojirimycin (dnj)
  • clinical studies show up to 42% reduction in peak blood glucose
  • works by naturally slowing carbohydrate absorption
  • studied in 11+ human trials with consistent results

chromax® (chromium picolinate)

  • premium bioavailable form of chromium
  • 35+ clinical studies supporting metabolic wellness
  • helps support healthy glucose metabolism and appetite balance
  • enhanced absorption compared to other chromium forms

apple cider vinegar powder

  • traditional ingredient with modern applications
  • supports healthy digestion and post-meal comfort
  • complements the other active ingredients
  • micro-dosed for optimal effectiveness without harsh taste

natural guava flavor

  • delicious taste makes taking your daily support enjoyable
  • like a treat before your meal

(study links below)

How to use

Place two strips on your tongue 2-3 minutes before your largest meal of the day. Allow to dissolve completely. Use daily for best results. Each pack contains 30 strips.

The Earth's Secret Difference

Oral Strip Technology - Our strips dissolve instantly on your tongue for maximum bioavailability and perfect timing.

Patented Premium Ingredients - We use Reducose® and Chromax® - the exact same patented forms used in clinical studies.

Irish Family-Run -  Founded by Amy Peacock after her mum's cancer journey, every product is created with care & rigorously tested.

Our Ingredients

Clinically-studied ingredients working together to stop cravings at the source

clinically studied. independently verified.

Every ingredient in Regulate™ is backed by published clinical research - so you know exactly what you're putting in your body, and why it works.

Blood Sugar Spike

42%

Reduction in peak blood sugar after eating, in a double-blind Oxford University clinical trial.

Cravings

50%

Fewer cravings reported by women using Reducose® daily within 2 weeks.

Insulin Surge

41%

Reduction in post-meal insulin spike - the hormone that tells your body to store fat

Energy Crashes

74%

Noticed improved daily energy clarity, and overall vitality.

*Results based on a controlled, third-party evaluated clinical study. Individual results may vary.

Everyday Solutions

 Regulate™ Oral Strips

Prescription (GLP-1s)

Willpower, calorie counting

Targets blood sugar root cause of cravings

Suppresses hunger via hormone pathways

Constant restriction and tracking

Just 2 strips before meals

Injections, medical supervision

Deprivation, rebound eating

No side effects - 100% natural solution

Nausea, vomiting, digestive issues

Cost Varies

From £24.99

£200-£300+/month

Frequently Asked Questions

How quickly will I notice a difference?

Most notice reduced cravings and more stable energy within 3-7 days of using Regulate before meals. The full effect on blood sugar balance builds over 30-60 days of consistent daily use. Some customers feel the difference from day one - especially the absence of the usual 3pm crash.

How often do I need to take Regulate™?

We recommend taking two strips before your biggest carb heavy meal, you can take daily or when you need.

Can I take Regulate™ with medication?

If you're currently taking any medications or have a medical condition, we always recommend checking with your healthcare provider before adding any supplement to your routine.

Does Regulate™ contain any caffeine or stimulants?

No, Regulate™ is completely free of caffeine or stimulants. You’ll enjoy steady energy throughout the day, without crashes and restful sleep at night.

Is it suitable for vegans or vegetarians?

Yes! Regulate™ contains no gluten, dairy, animal products, egg, soy, nuts, artificial sweeteners, colors, flavors, fragrances, or preservatives. It’s clean, gentle, and made for sensitive systems.

Is Regulate™ suitable for men too?

Yes, absolutely. Regulate™ is designed for anyone looking to improve digestion, reduce bloating, and support gut health - regardless of gender. Many of our male customers see great results and use it daily as part of their wellness routine.

I've tried other supplements and nothing has worked. Why is this different?

Most supplements target symptoms. Regulate targets the cause. The key ingredient - Reducose® white mulberry leaf extract - has been proven in 7 human clinical trials to reduce blood sugar spikes by up to 42% after eating. That's not a marketing claim. That's published, peer-reviewed science from Oxford Brookes University. Most supplement brands can't say that.

How does it help with weight loss?

Regulate doesn't burn fat directly. What it does is stop the blood sugar crashes that trigger cravings and overeating - which is the real reason most people struggle to lose weight. Less cravings → less eating → fewer calories in → weight loss happens naturally, without restriction. It works with your biology rather than fighting it.

What's in it exactly?

Regulate contains three clinically-studied active ingredients:

 

- Reducose® - patented white mulberry leaf extract, proven to reduce post-meal blood sugar spikes by up to 42% in 7 clinical trials
- Chromax® - patented chromium picolinate, clinically studied to support healthy insulin sensitivity and blood sugar regulation
- Apple Cider Vinegar - long used to support healthy glucose metabolism

 

All delivered in a natural guava-flavoured dissolving oral strip. No fillers. No bulking agents. Nothing unnecessary.

What does it taste like?

Natural guava. Customers consistently say it's one of the most pleasant supplements they've ever taken - it tastes like a sweet, mild guava candy. No bitter aftertaste, no chalky texture. Just dissolves in seconds.

I'm going through menopause - is this suitable for me?

Yes, and it was largely formulated with women like you in mind. Menopause significantly affects how your body handles blood sugar and insulin - which is why so many women gain weight and struggle with cravings during and after menopause despite eating the same as before. Regulate directly supports the biological processes that menopause disrupts. Several of our most loyal customers are menopausal women who say it's the first supplement that's actually made a difference.

Hear from Our Customers