HydroCurc® has been awarded with
Nutrition Awards (ESSNA) 2020 - Best Sports Nutrition Product
NutraIngredients Asia 2020 - Ingredient of the Year - Cognitive Function
NutraIngredients Asia 2018 - Botanical Product of the Year
What is Turmeric?
Turmeric, the vibrant orange powder that comes from the root of the perennial Curcuma longa plant, has been used for centuries throughout Asia. It has a particular affinity for the blood, and is thereby able to circulate its powerful health benefits throughout the body. Turmeric has been used as an Ayurvedic remedy for 4,000 years. Its key antioxidant, Curcumin, boasts an array of researched-backed and time-tested benefits. It is revered as the holy powder for its proven medicinal properties. Curcumin has been shown to be beneficial at reducing inflammation, improving digestion and strengthening the overall energy in the body.
What is Hydrocurc®?
Hydrocurc® is the world's first cold water dispersible Turmeric extract, which has been specifically designed to increase the bioavailability of Curcuminoids in aqueous environments, such as the stomach. With over 85% Curcuminoids HydroCurc® is clinically shown to have the highest levels of bioavailability of Turmeric on the market. Hydrocurc® utilises the award-winning LipiSperse® technology, which is a patented delivery system that allows the Turmeric to disperse in water for maximum absorption in the body.
Issues with regular Turmeric?
The Turmeric market is full with products that are poorly absorbed in the body, which diminishes Turmerics efficacy. When the body ingests Turmeric, it gets rapidly metabolised by the liver and is virtually non existent in the blood. This is why you will see most Turmeric brands combined with black pepper extract (piperine). The issue with most lipid carrier based forms of Curcumin is that they are mainly made up of the carrier, often containing just 20% of the actual Curcuminoids. For example, a 500 mg dosage of the popular Longvida® Curcumin extract delivers just 115 mg of Curcuminoids, at 23% Curcuminoid content.
Why we use Hydrocurc® in our Thrive Complex?
Hydrocurc® transforms Turmeric from placebo into effective. Hydrocurc’s® carrier, Lipisperse™ only accounts for 15% of the ingredient structure, delivering four times more Curcuminoids than other brands of Curcumin. This revolutionary technology is able to increase the surface area of lipophilic particles in aqueous solution, which makes it perfect for enhancing the bioavailability of Curcumin. HydroCurc is so bioavailable that you only need a comparably small dose in order to deliver the same amount of Curcuminoids.
Bioavailability of Hydrocurc®
While standard Curcumin is insoluble in water, HydroCurc® is dispersed in water resulting in significant bioavailability, delivering Curcuminoids to the body at a faster rate than standard Curcumin extracts.
Below are the comparisons based on a randomised, double-blinded pharmacokinetic study.
HydroCurc® and LipiSperse® is a trademark of Pharmako Biotechnologies Pty Ltd.
References
- Increased Bioavailability of Curcumin Using a Novel Dispersion Technology System (LipiSperse®) D Briskey 1 2, A Sax 3, A R Mallard 4 5, A Rao 5 Affiliations expand. PMID: 29974228. DOI: 10.1007/s00394-018-1766-2
- Curcumin improves delayed onset muscle soreness & post-exercise lactate accumulation. Alistair R. Mallard, PhD 1,2, David Briskey, PhD 1,2, Andrew Richards 1, Amanda Rao1,3 1RDC Clinical, Brisbane, QLD, Australia 2School of Human Movement and Nutrition Sciences, The University of Queensland, Brisbane, QLD, Australia 3School of Medicine, University of Sydney, Sydney, Australia.
- Curcumin: A Review of Its Effects on Human Health. Foods (Basel, Switzerland), 6(10), 92. Hewlings, S. J., & Kalman, D. S. (2017).
- A randomized, pilot study to assess the efficacy and safety of curcumin in patients with active rheumatoid arthritis. Chandran, B., & Goel, A. (2012).
- Antioxidant and anti-inflammatory properties of curcumin. Advances in experimental medicine and biology, 595, 105–125. Menon, V. P., & Sudheer, A. R. (2007)
- Turmeric, the Golden Spice: From Traditional Medicine to Modern Medicine. In: Benzie IFF, Wachtel-Galor S, editors. Herbal Medicine: Biomolecular and Clinical Aspects. 2nd edition. Boca Raton (FL): CRC Press/Taylor & Francis; 2011. Chapter 13.Prasad S, Aggarwal BB
- Curcumin: A Review of Its Effects on Human Health. Foods (Basel, Switzerland), 6(10), 92. Hewlings, S. J., & Kalman, D. S. (2017).
- Influence of curcumin on performance and post-exercise recovery. Critical reviews in food science and nutrition, 61(7), 1152–1162. Campbell, M. S., Carlini, N. A., & Fleenor, B. S. (2021).
- "Curcumin improves delayed onset muscle soreness and postexercise lactate accumulation." Journal of Dietary Supplements (2020): Mallard, Alistair R., et al.
- Curcumin: the Indian solid gold. Advances in experimental medicine and biology, 595, 1–75. Aggarwal, B. B., Sundaram, C., Malani, N., & Ichikawa, H. (2007).
- Pharmacological basis for the role of curcumin in chronic diseases: an age-old spice with modern targets. Trends in pharmacological sciences, 30(2), 85–94. Aggarwal, B. B., & Sung, B. (2009).
- The effect of curcumin supplementation on recovery following exercise-induced muscle damage and delayed-onset muscle soreness: A systematic review and meta-analysis of randomized controlled trials. Phytotherapy research : PTR, 10.1002/ptr.6912. Fang, W., & Nasir, Y. (2020).
- Effects of curcumin supplementation on sport and physical exercise: a systematic review. Critical reviews in food science and nutrition, 61(6), 946–958. Suhett, L. G., de Miranda Monteiro Santos, R., Silveira, B., Leal, A., de Brito, A., de Novaes, J. F., & Lucia, C. (2021).
- Turmeric for Health: 100 Amazing and Unexpected Uses for Turmeric. September 2, 2016, Brit Brandon, CFNS, CPT
